You have one chance to make a first impression. Are you ready?
Can you give someone an overview of your business in the time in the time span of an elevator ride? This 15 second pitch wizard is a great place to start!
A good marketing plan should create permanent visibility for what it is you offer. Utilizing the Internet to market your business provides you with the tools to create a consistent and permanent location for people to find you.
A websites is a permanent resource that provides detailed information about your business. You can then add your website address to any and all printed marketing materials that you distribute.
Search Engine Visibility is made up of various tools and services from all over the Internet that enable people to be able to find what you offer.
According to Wikipedia.com “Internet Marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. It is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits.”
10 Great Blogging Tips
WARNING: 37.6% of all small business owners might not read this article!
Facts are facts. No matter how fascinating this article is most people are just going to "scan" thought it and then click on the next interesting link. UNLESS... you draw them in. Research and experience has show that there are easy and effective ways to encourage them to stay a little longer.
1. Let your personality shine though. Your blog is a great place for your potential clients to get to know you. Remember blogs started out as online journals. While you might not want to reveal all of your deepest secrets, people do expect blog posts to be slightly informal and written from a first person point of view. 2. Be informative but don't use too much "sales talk". Your blog is not the place to push for a sale. Your blog is where you show your expertise and personality.
We all seem to be looking for that perfect plan that puts our services and products into the hands of new and existing clients. Marketing your business is many times like gambling. You put up a lot of money and have no way of knowing what the dice will read when they settle. This is why your marketing plan needs to be similar to a pie where you are spreading out and utilizing several mediums to reach your target audience. It takes several different types of marketing to have a whole pie. To be sold one slice of pie as though it is the whole pie is ridiculous isn't it. In fact we could safely say that that is pie in the sky. :D
Return on Investment When the economy cools down for whatever reason you need to reconsider your marketing plan. This means focusing on the methods that cost us less money but are tried and true. We all know that there is no difference between time and money when it comes to business. At the same time continuing to spend cash that is not being replenished at an equal or greater rate means serious trouble for your business.
What is a blog and why should a small business care?
A blog is a website that is regularly updated with short informal articles. It can be considered an online journal but the real value comes to a small business when they use it as a marketing tool.
People buy from people they know, like and trust
A blog gives you a less threating way to let your existing and future clients get to know you. Blogging provides just enough information to show that you truly are the expert. It is also a way to make a personal connection and let your personality shine through. By consistently sharing your tips and insights you are able to honestly gain peoples trust. When it comes time to buy products or services who do you think people more commonly work with. Yup you guessed it. They will go to someone they know and trust as the expert?
Marketing Your Business Online 
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