Search Engine Optimization

How it works In an effort to make the search results meaningful. Search engines like Google, Yahoo, DMOZ, and others create complicated ways to ensure that your site is truly relevant when it appears on a search result page. This benefits the people who are using their search engine by returning what is more than likely the type of website they are looking for. It also benefits you as it more accurately places your website on a search page that is relevant to what you are offering. If a search engine is not able to return accurate search results they will fail to be relevant and therefore go out of business. SEO Explained Luckily the top search engines provide information on how to increase the relevancy of your website within their database called "indexing." The practice of optimizing your website for search engines is called "Search Engine Optimization" or as acronym happy geeks like to call it "SEO." It can be a win win situation as this works for them because you are helping increase their accuracy. This works for you because they are increasing your visibility. By taking the time to optimize the relevant information you will increase your ranking. The good news Some search engines will provide tools to assist you that are free of charge or fees of any kind. However like anything new it does take time to learn the language and learn how to utilize these tools. Since time is money these free tools are not completely without cost to your business. This is yet another area where we can span the gap between you and technology. We provide SEO consultation that can help to reduce the learning curve thus saving you time/money. You also have the option of having us just take care of all of it for you. As always with us you can even choose a little of both. The Bad News Unfortunately in any field as I am sure you are aware there are bad apples. There are some companies that will try to sell you magic beans. They will claim that they can magically increase your ranking on search result pages within 1-2 weeks. They use terms like "guaranteed rankings", "link pooling", "cloaking or ghosting." They commonly will offer pie in the sky results and many times send out misleading email advertisements promising you to "get 1,000's of links added instantly." Another common misleading claim is that they will submit your site to thousands of search engines to increase your ranking. While some of the tactics they deploy may cause the traffic to your website to spike temporarily. It will be short lived and cause your website to loose ranking and in many cases be removed from the search engines database altogether. In short even if someone entered in your website name letter by letter it would not come up on the results page. The Conclusion The best search engines strive to return the best and most accurate search result pages to the people who use their services. They provide the tools many times free of charge to help you SEO your website. Time is money! We can help you either by walking you through it or by doing it for you or both. Look out for the pie in the sky SEO companies. If you have any questions about websites or internet marketing feel free to call us at (360) 848-1972 or send an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it