What is a blog and why should a small business care?

A blog is a website that is regularly updated with short informal articles. It can be considered an online journal but the real value comes to a small business when they use it as a marketing tool. People buy from people they know, like and trust A blog gives you a less threating way to let your existing and future clients get to know you. Blogging provides just enough information to show that you truly are the expert. It is also a way to make a personal connection and let your personality shine through. By consistently sharing your tips and insights you are able to honestly gain peoples trust. When it comes time to buy products or services who do you think people more commonly work with. Yup you guessed it. They will go to someone they know and trust as the expert?