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What Is Internet Marketing? |
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Marketing Your Business Online
 A good marketing plan should create permanent visibility for what it is you offer. Utilizing the Internet to market your business provides you with the tools to create a consistent and permanent location for people to find you.
A websites is a permanent resource that provides detailed information about your business. You can then add your website address to any and all printed marketing materials that you distribute.
Search Engine Visibility is made up of various tools and services from all over the Internet that enable people to be able to find what you offer.
According to Wikipedia.com “Internet Marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. It is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits.” |
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Danielle Hester is collecting items for the Emergency Family Shelter |
 On Friday, November 21st Danielle Hester, a Real Estate agent with Windermere, will be collecting items for the Emergency Family Shelter located in to Mount Vernon, WA. Bring her an item at Starbucks in Burlington (drive thru) and get a FREE latte!
According to her website, "The shelter houses up to 10 families. I will be collecting items throughout the month and on November 21, 2008 I will be at Starbucks in Burlington (drive-thru by Costco) from 9-12 and will purchase a coffee of choice for every person who brings me a donated item."
Go to DanielleHester.com to see a list of items needed! |
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How walkable is Mount Vernon? |
I found this fun new site called WalkScore.com. Walk Score calculates the walkability of an address by locating nearby stores, restaurants, schools, parks, etc. Walk Score measures how easy it is to live a car-lite lifestyle—not how pretty the area is for walking.
Here is a map of our downtown. Note to Real Estate agents: this would be a great add-on for your website! |
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WARNING: 87.6% of people will not read this article!
Facts are facts. No matter how fascinating this article is most people are just going to "scan" thought it and then click on the next interesting link. UNLESS... you draw them in. Research and experience has show that there are easy and effective ways to encourage them to stay a little longer.
10 ways to write a  blog post that will be read
- Let your personality shine though. Your blog is a great place for your potential clients to get to know you. Remember blogs started out as online journals. While you might not want to reveal all of your deepest secrets, people do expect blog posts to be slightly informal and written from a first person point of view.
- Be informative but don't use too much "sales talk". Your blog is not th
 e place to push for a sale. Your blog is where you show your expertise and personality.
- Location, Location, Location! Writing about your local community gives your readers a reason to come back. This can help you create a loyal following.
- Use keywords. Try describing what you want to write about in 2 to 3 words. These are your keywords. Use these words though out your post. (Search Engines love keywords and they also help you stay on topic.)
- Use heading and sub-headers. Most people will skim an article before reading the whole thing. Headings and sub-headings makes it easier for them to scan the article and see if it interests them. A header is a phase that describes the following paragraph. It is usually in bold.
- Less is more. You post should be around 250 - 500 words long. Most people to not have the patience to read very long articles. This also mean that you should use small paragraphs. They are less intimidating then large sections of text.
- Numbered lists or bulleted points are easy to digest. Top 10 lists are even better!
- Use pictures. The words are the most important but a few pictures will definitely spice up your articles.
- Finish with a great title. Refer to your keywords and use them to create a interesting descriptive title. Look at newspaper headlines for examples.
- Double check it, spell check it and RE-READ IT!!! It is so much better to find your mistakes before your customers do.
Short and Sweet
The main thing to keep in mind when writing a blog post is to keep it interesting and easy to read. |
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